Schuh

After graduating from University I went to work for Schuh in the marketing team to assist with the development and launch of a new website following a freshly created style guide. Schuh is a powerful retail brand that always did and always will offer choice, alternative styles, diversity, brilliant shoes and all the chaos that goes with it.

Some of my responsibilities as a digital designer my responsibilities included:

• Re-designing the email codebase following the development of a new style guide.
• Image editing.
• Prototyping and user testing.
• Designing illustrations, animations and infographics for digital and printed promotional materials.
• Executing stylised marketing campaigns involving social media updates to support brands and company promotional launches.
• Brand evolution and development.

Before redesign

After redesign